How to Sync Your Cycle to Your Social Media Business

Career

Jan 27

I was 13 when I got my first period, 17 when I went on birth control, 25 when I decided to stop taking it, and 30 when I learned you don’t ovulate while on birth control. Honestly, admitting that last sentence out loud to everyone reading this feels a little embarrassing. But if you’ve stumbled across this blog post, I have a feeling you might be starting your own cycle-syncing journey. Which, if that is the case, welcome I am so happy you’re here!

Disclaimer: I am not a doctor, nor an expert in cycle syncing… yet. My hope with this blog post is to spark curiosity, encourage more women to understand their cycles and hormonal balance, and show how syncing your cycle with your business can lead to a more aligned, productive, and kinder approach to both work and life.

My own journey with understanding my cycle started at the end of last year (2024) after I was tired of feeling out of sync with my body and one of my coworkers recommended the book In the Flo by Alisa Vitti. Do yourself a favor and go buy yourself a copy. Now, before I dive into how you can sync your cycle to your business and why I’ve made it my mission to educate every single woman who comes across my content this year on how to sync their cycles with their social media business, let us first take a trip down memory lane.

The year was 2007. Thirteen-year-old me had just gotten her first period…at the nail salon with my mom. Honestly, thank God it happened there because I can’t imagine the embarrassment I would’ve felt if it had happened at school, given how unprepared I was for my first bleed. Seriously, I had zero pads or tampons with me, and the thought of being that unprepared still haunts me to this day.

And while I should’ve felt proud of my body for doing what it was supposed to do, all I remember feeling was dread and embarrassment. Two feelings I hope my nieces and future daughters never feel when it comes to their periods. As I’ve started my cycle-syncing journey, I often think back to that moment, staring down at the blood on my underwear. Why was I so terrified?

Maybe it was the lack of education from the Catholic school I attended (shocker) or the fact that the little information I was given made periods seem dirty, disgusting, and inevitably painful. Why paint our periods as a beautiful representation of the incredible things our bodies are capable of doing, right? (Please read that with sarcasm.)

But in all seriousness, nothing could’ve prepared me for the reality of how painful my periods would be. I was the girl with cramps so severe they made me throw up. The pain was debilitating and, truthfully, running my life. I’d beg my mom to let me skip school because I couldn’t function. Eventually, at 17, I went on birth control.

Back then, I didn’t think to question it. I just wanted the pain to stop. But now, I wish I had asked more questions. If only I had known that my intense cramps were most likely being caused by hormonal imbalances. I wish my doctor (who had multiple daughters, by the way) had told me there were other options. Or even just said, “Hey, your cramps shouldn’t be this painful.” But how would he know, right? I mean… wasn’t that his job? By the way, if you are reading this and still suffer from painful cramps, please know that’s NOT normal.

I was naive. I trusted that he knew best. But now, after diving into cycle syncing and taking the time to understand my hormones, I realize that I have to be my own biggest advocate. And honestly? It’s infuriating to see how little research and studies have been done on women’s health and hormones.

My hope is that I can be an advocate, not just for myself, but for the next generation of girls. For my nieces, for my future daughters, and for every woman who deserves better education and care.

It’s 2025, ladies. It’s time to finally understand our menstrual cycles. It’s time to take back our power and start syncing our cycles to work for us, not just in our businesses, but in our day-to-day lives.

Before we dive in, I want to preface this by saying this blog post is meant to be a surface-level introduction. If this is your first time hearing the term cycle syncing, some parts might feel a little advanced, and that’s okay! As I mentioned earlier, if you’re brand new to cycle syncing, your first step should be reading In the Flo by Alisa Vitti. In her book, Vitti shares invaluable insights, including tables outlining foods to eat, exercises to do, and even general work activities best suited for each phase of your cycle.

To help you get started, I’ve created a similar guide for social media manager work tasks at the bottom of this post, along with additional resources I think you’ll find helpful, no matter where you are in your cycle-syncing journey. My hope is that you bookmark this post and refer back to it often, whether you’re just starting out or have already synced your workouts and nutrition and are now ready to align your work tasks as a social media manager with your cycle.

Now, let’s dive into how you can start syncing your cycle with your social media business.

Syncing Your Social Media Tasks to Your Cycle

If you’re a social media manager, agency owner, or content creator, you know we wear a lot of hats on any given day: account management, caption writing, content planning, strategy, client work, and admin tasks. The list feels endless. But if you’re anything like me, you’re not always in the mood to tackle every task. Ever notice how there are weeks when you feel extra social and chatty, and other weeks when you wish everyone would leave you alone to edit reels or write blog posts?

The key to syncing your cycle with your work is identifying which tasks align best with the phase of your cycle you’re in. For example:

Some weeks are ideal for brainstorming and creative tasks.
Others are perfect for detail-oriented admin work.
And some weeks, rest and reflection should be prioritized over big, outward-facing projects.

Since starting to align my tasks with my cycle, I’ve noticed a huge shift in how I approach my workload. On weeks when I’m not feeling as “productive” as I’d like, I give myself grace. I don’t force myself to power through tasks that aren’t top priority, and if something can be moved to a better time, I move it.

This approach has also changed the way I delegate tasks. For example, remember the coworker I mentioned earlier? Now, before assigning her tasks, we both check in on where we are in our cycles.

Let’s say she’s in her luteal phase (a time for focus and detail-oriented tasks) and I’m in my ovulation phase (great for communication and big-picture planning). I’ll delegate tasks that align with her strengths during that phase, while I focus on things that play to mine.

This cycle-syncing approach isn’t about doing less work, it’s about doing the right work at the right time.

Now, let’s break this down phase by phase so you can see exactly what tasks to focus on in each phase of your cycle.

PHASE-BY-PHASE BREAKDOWN

Below, I’ve broken down social media tasks by each phase of your cycle. Think of this table as your quick reference guide for aligning your work with your hormones. Whether you’re planning content, scheduling client calls, or diving into admin tasks, this breakdown will help you work with your body, not against it.

Of course, life (and work) doesn’t always fit perfectly into these phases, but the goal isn’t perfection, it’s awareness. Use this as a starting point, experiment with what feels right, and tweak it to fit your flow (pun fully intended).

Real Talk: Why it Matters

I have ADHD. I was diagnosed at 7 and spent 20 years on Concerta, a medication that most likely also messed with my hormones. But that’s a story for another day. I bring it up now because when I went off that medication, much like birth control, my hormones were all types of messed up. I realized I needed to find a more holistic approach to productivity, focus, and managing my energy.

Cycle syncing has become that approach for me. Is it perfect? No. But has it been transformative? Absolutely. It’s given me a framework to better understand myself: my moods, my energy levels, and my ability to show up fully in both my business and personal life.

But the more I dive into this world of cycle syncing and hormone health, the more I realize how uneducated I was, not just as a 30-year-old woman, but also how little my friends, coworkers, and even my past doctors knew. And that’s what fuels me to share this knowledge with you.

My hope isn’t just that you’ll take these tips and apply them to your work life, but that you’ll start paying attention to you. To your body, your energy, and those little signs it’s been trying to send you all along.

Here’s to being kinder to ourselves in 2025, to building businesses that work with our bodies, not against them, and to finally embracing the power of our cycles.