Building Your Personal Brand: A Guide for Female Professionals
2024 is the year of the personal brand, we are calling it!
If you follow our founder Jess on Instagram, have listened to our Hashtag Managed Podcast, or have been in binge-ing our Social Savvy blog, you've likely noticed our theme for 2024: personal branding!
Today, we want to open the discussion for actionable steps to craft your personal brand that feels the most 'you'!
Step One: Think about what makes you, YOU!
There are so many different aspects of yourself that you probably don't even realize. To bring those out even more, you first have to recognize them! Try these exercises to get started:
Assess strengths, skills, and values.
Define personal and professional goals
Develop a compelling personal story
Showcase achievements and challenges overcome
Discuss the importance of a professional online presence.
Tips for a consistent and visually appealing brand.
Step Two: Strategize
While a personal brand should feel super organic, it can be good to strategize how you'll incorporate all that 'you' and the different aspects of your personality within your content, communication, and brand image as a whole. Put the different aspects of you into pillars, and make these your personal brand pillars.
From there, strategize how you’ll incorporate each of these into your marketing efforts. What campaigns will represent each of these pillars? How will you showcase these?
STEP THREE: NETWORK!
Networking and mentorship are also crucial components of building a personal brand for female professionals. Connecting with other professionals in your field can provide value, opportunities, and even a support system. look for mentors who can help you navigate your career. And, don’t be afraid to be a mentor to others. you get what yu give, so share your expertise and you’ll likely get that back when you need it! participating in industry discussions can establish you as a thought leader and reinforce your personal brand, too.
Building a personal brand is an ongoing process that requires patience, learning, and consistency. Keep going!
