Our Top Social Media Tips for Local Businesses in Tampa Bay

Hey Tampa Bay business owner! Tons of Tampa Bay residents are on social media, we just need to get you in their feed. There's no doubt that there's a lot of competition when it comes to all the restaurants, car dealerships, artists, retailers, and more in the Tampa area. Standing out on social media and connecting with your target audience is a must for generating a community on social media and, leads for your business.

When it comes to targeting localized audiences in the Tampa area, there are a few different strategies you can implement. It's important to note that with social media becoming increasingly more focused on SEO, we need to continue to use all the "bells and whistles" as they say, when it comes to Instagram.

Engage, Network, and Collaborate Within The Community

In order to be successful in connecting with your local audience, it's important to spend time engaging with community members and businesses on social media platforms. This can be engaging with local pages (i.e. news sites, lifestyle pages), other local businesses, influencers in the area, or even with your target audience directly. Join in on trending conversations, topics, trends and news to further connect, too. Collaborate with another local business on a fun campaign, content, or even event that you can promote through socials.

Leverage Local Keywords And Hashtags

Hashtags have taken a backseat when it comes to Instagram, but that doesn't mean that they aren't still important. It's essential to incorporate both keywords and hashtags into your local marketing strategy on social media to expand your reach to local audiences. Think about what your audience is searching for. Social media is the new Google for many, so we need to be using common terms that customers are searching for. Check out a few examples in this list of keywords and hashtags:

1. Tampa Bay Hair Salon

2. Palm Harbor Restaurants

3. Tampa, Florida News

4. #TampaBayHairSalons

5. #TampaSalon

6. #PalmHarborRestaurants

Location Tags

Using location tags throughout the Tampa Bay area can be a fun way to gain exposure. When the audience searches by location, they have the potential to see your content appear under the location page. Plus, businesses can even create their own location tag for yourself and customers to use (because you know we love a user-generated content campaign!)

Thanks for reading out top social media tips for local businesses in the Tampa Bay area!

If you're feeling like it's time to take your business to the next level with stand out content, call your favorite Tampa Based Email and Social Media Marketing Agency, Social Savvy!