Laneige's Summer Sorbet Pop-Up: How To Have Fun With Your Marketing This Summer
Just like you, your marketing campaigns deserve a splash of sunshine and excitement this summer!
Your audience is out lounging by the pool, watching the UV index, so pulling their attention away from that is a hefty task for brands during the summer months. This is where fun campaigns and creative ideas can be super beneficial. What is your brand doing this summer to make waves in your industry?
In the first week of June, Laneige, a popular lip care brand, held a pop-up in NYC that's the perfect example of mixing summer fun with a powerful marketing move! In this blog, we want to highlight their campaign, plus dive into a few fun marketing campaign ideas you could use for your brand, too.
Laneige's Sorbet Pop-Up
What goes better together than summer and sorbet? On June 8th, Laneige drove out their brand bus to do a pop-up event in NYC. These are all focused around fun fresh summer flavors, so they had free sorbet to deliver a fun summer treat and free samples of their product. Not only did this allow for everyone to try their new products, but it was a fun way to give back to their audience with a sweet treat and grab their attention with this sweet snack!
While this was a one-day event, they have been promoting in all kinds of fun ways on socials over the past few weeks in the launch of their new summer lippies collection, with fun reels, riddles, and clues hinting towards this event to promote it.
Here's what we loved about it Laneige’s Marketing Campaign:
1.) It was on-brand
This was a great brand pairing! This brought it all the summer vibes and was a perfect treat for a hot NYC day, but also ties back to their branding in the most spot-on way. We love the opportunity for a cute product photo opp, of course!
2.) It engaged current customers and new customers.
People who caught the clues online in their social media following could stop by since they promoted it, but it was also a great way to go outside of their current community and maybe even get the attention of some new fans!
3.) Online + In-Person Marketing Campaign Combo
Your marketing needs to be well-rounded and connected. What do we mean by that? Funnels and multi-channel marketing approaches. That's what we mean! We LOVE socials, but what we love even more is when marketing channels intertwine to create a solid campaign that hits multiple audiences.
This is such a great example of a summer campaign. Now, you're probably wondering what this could look like for your brand, right? Here are some fun ideas by industry!
Summer Marketing Campaigns You Could Use Right Now, By Industry
No matter what industry you are in, you can get creative with your marketing in this season. Don't believe us? Check out this full list of inspo!
Local Business
Chamber of Commerce, local venues, brick-and-mortar stores.
Outdoor Movies Nights
Organize outdoor movie night series in popular community spots. Partner with local businesses for concessions and promotions.
Offer VIP seating, themed giveaways, and discounts for future events.
Retail
Boutiques and in-person shops.
Campaign Idea: Summer Style Contest
Host a contest to where all in-store customers can mix + match store pieces to create the best summer look!
Offer the outfit to the winner and a discount to those who participated.
Food & Beverage
Product Based food and beverage businesses:
Campaign Idea: Taste of Summer
Introduce a new, limited-edition summer flavor each month. Create engaging content around taste tests, recipe ideas, and pairing suggestions.
Offer discounts or a loyalty program for customers who try all the new flavors.
Service-based (Restaurants)
Campaign Idea: Summer Dinner Party
Offer an exclusive dinner party for a select number of people. Pair up with other local vendors to make it an unforgettable night!
Offer a discount on their next visit to your restaurant.
Travel & Hospitality
Hotels, car rental, short-term rental properties, travel booking sites, travel agents.
Campaign Idea: Dream Summer Vacation Giveaway
Launch a contest where participants share their dream vacation destinations and itineraries on social media.
The grand prize could be an all-expenses-paid trip to a popular summer destination.
Beauty
Nails, hair, makeup products, stylists
Campaign Idea: Let's put the Glam in Glamping Pop-Up
Set up a glamping spot around town with a tent where they can get a free makeover with products
Offer a discount to anyone who purchases a product used on them.
Automotive
Car sales, maintenance shops.
Campaign Idea: Summer Road Trip Ready
Encourage customers to share photos of their summer road trips featuring your vehicles. Highlight scenic routes and travel tips.
Offer prizes like free maintenance checks, fuel vouchers, or travel accessories.
Floral
Floral shops
Campaign Idea: bouquet-making masterclass
Encourage them to come in the store, or order online all the supplies they need, and host an in-person or online masterclass on your top tips for making their own bouquets at home.
Create a membership where they can do this monthly for a certain percentage off flowers.
Let’s turn up the heat on your marketing game! Need more inspo on your summer marketing campaigns or social media marketing in general? Book a power hour with Team Savvy and let's get to strategizing!
